Steel Leader Guide Services is thrilled to announce that we are now working with MeatEater and FirstLite brands!!
First Lite was conceived by Kenton Carruth and Scott Robinson who had long lived in Central Idaho and worked in the winter sports industry. As merino began to emerge as a premier fabric for skiing, biking and climbing, Kenton and Scott began to try wool garments on their fall hunts. The fabric kept them warm in the cold mornings, cool as the day heated up and, amazingly, kept them completely odor-free day after day. Soon Scott and Kenton were wearing merino from September to January, bow season to the end of waterfowl. However, the bright color’s preferred for other sports were less than ideal for hunting. The two longed for merino in effective camouflage, so that they could remain concealed even as they took off and put on layers across the widely varying condition of Idaho’s mountains and rivers. First Lite was born from this dilemma.
As the company grew, Scott and Kenton again drew on their background in the wider outdoors industry in order to design effective synthetic outerwear. After extensive R&D, they settled on partnering with 37.5 by Cocona. The fabric company produces a truly game changing technology that breathes better than anything on the market and also provides unparalleled protection from the elements. Additionally, 37.5 is no stranger to apparel brands and also works with notable company’s such as Carhartt, Adidas, Rabb, Billabong and Salomon. With the addition of outwear that could be put up against any in the wider outdoor industry, First Lite began producing a complete system for sportsmen who demanded the highest quality apparel for the most extreme conditions.
MeatEater, a lifestyle website with a popular podcast and Netflix series of the same name, bought First Lite. Steven Rinella, host of MeatEater, is an American outdoorsman, conservationist, writer, and television personality known for translating the hunting and fishing lifestyle to a wide variety of audiences.
While out fishing or sitting in your treestand, take a few minutes to enjoy Steven Rinella’s exellent podcasts; “The MeatEater Podcast” (linked here or available wherever you get your podcasts).
Hop on Netflix and watch the entire series!! My favorite is the “Chef’s Table BBQ”..
For those spending an active day in a cold climate, I encourage you to spend a few minutes and check out First Lite’s line of merino wool baselayers and tops. I just placed an order myself for a merino wool Furnace Quarter Zip, Aerowool touch liner glove, and a Furnace 350 Beanie!
Stay tuned!! More to come!